Today, I decided to mix 2 things, art and press release, inspired by Austin Kleon for the art and David Meerman Scott for the PR.
Each week a cartoon to illustrate a marketing concept ! Today innovation by Steve Jobs.
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I highly recommend you to watch this video… Any resemblance with existing persons would be purely fortuitous… Continue Reading »
Each wednesday a cartoon to illustrate a marketing concept!
Today, Crossing the Chasm from Geoffrey A. Moore, the revised technology adoption life cycle.
First there is a market… made up of innovators and early adopters, it is an early market.
Then there is no market… this is the chasm period, during which the early market is still trying to digest its ambitious projects, and mainstream market waits to see if anything good will come of them.
Then there is. If all goes well, a mainstream market does emerge.
I highly recommend you to buy this book if you have not read it already.
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I wanted to share with you this video prepared fro the launch of the Palm Pre.
This might sound obvious but authenticity is key to gain credibility.
Each wednesday a new cartoon to illustrate a marketing concept.
Today, I used a quote from Stephen Shapiro, author of “24/7 Innovation”.
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On 05.26.09, In Slide:ology, by Nathalie
Corporate, sales, marketing, investor presentations are all made following the same models, same vocabulary… the standard corporate gobbledygook PowerPoint.
Each wednesday a new cartoon to illustrate a marketing concept!
This week, I have used a quote from Henry Ford to illustrate the difference between solving customer problem and listening to customer.
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On 05.18.09, In Marketing Tools, by Nathalie
“We are what we frequently do” — Aristotle
How to Do Email Less?
There are tools out there to avoid endless exchange of emails… Continue Reading »
Each wednesday a new cartoon to illustrate a marketing concept!
Feel free to share!
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Nathalie Magniez
I'm a trend watcher, business innovator and marketing strategist. For most of my career, I worked in the consumer electronic business.
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