Nathalie Magniez* Next Generation Marketing - Be the choice !

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I have started to write my next book about how to be more efficient, more organized, in order to reach our objectives. For a long time, this has been a key question for me. How can I do what I want to do despite what seems to me the endless possibilities of emergency and disruption… Since 5 years, I have been reading many, many books about it, and finally by picking a little bit of each, I have been able to have a method which works

So, I’m preparing a complete toolbox of the tools that I’m using, how I’m using them and why I’m using them.

Now, everyday, I use 750words.com to write my book. It is also a nice coincidence that Jason Theodor proposed this week-end to ask him a question and he’ll come back with 10 ideas.

Here are his 10 ideas for my book title: 10 Ideas in 10 Minutes™ for Book Titles are Work Efficiency:

1. Being Efficient at Work [the obvious one!]
2. Work to Live: How to shorten your time at the office to lengthen your life
3. The Right Tool for the Job: How to Save Time At Work
4. Work-arounds: Tips and Tricks for Efficient Employment
5. Take Some of the Work Out of Work
6. Work, Work, Work. That’s Not All You Should Do.
7. Post-its™ Are Your Friends - and other lessons from a life at work
8. Short-cuts from Nine to Five
9. The Evolution of Work
10. Work Smarter, Not Harder

I highly recommend you to have a look at his slides on creativity.

The book will be out 1st December, countdown in the right column.

Don’t hesitate to send me your experience or the tools you’re using. I’ll create a group to share them soon.

I have been quite busy since several weeks not really posting anymore.

Shortly, I’m working on a marketing mission (can not say more but it’s nearly done).

I’m also preparing the Cloud and ICT 2.0 Summit with the European Tech Tour Association (don’t hesitate to contact me if you’re willing to know more about it and if you’re interested in becoming a sponsor :). This gives me the opportunity to attend the Nordic Tech Tour next week.

There is also a complete redesign of Bloobble in the pipe. I’m so pleased to work on it with Patricia Gallot-Lavallée, best experience designer. Some are talking about creativity, she is doing it!

And I’m also about to start a new activity, but I’ll tell you more about that in due time.

And as I’m a big fan of Seth Godin, I could not resist being part of this worldwide meetup around his latest book Linchpin. I’m organizing the one which will take place next monday at 8:00 pm in Geneva (Les Halles de l’Ile). Please come and let’s share

I like the work done by Xplane on Vizualization. They have just done a new marketing video for Youngme Moon latest book “Different” on differentiation in business.

There are several ways to ensure people will remember your presentation. One of them is to use different tools.

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As we are still in January, I continue on my new year’s goals ideas Did you include time to market in 2010 as one of your company goal?

Feel free to use in your presentation, to share…

Setting goals is what January 1st is all about. Did you know that 95% of the people who set New Year’s resolution never follow through? So, over the last few years, I’ve practiced goals’ setting instead of resolutions.

How can you set your goals

You need to start by setting tangible goals, SMART goals that can be measured and have dates to accomplish tasks by. Personally, I like to set up 3 key goals, not more.

You also need to set the reason, the purpose, the motivation behind each of these goals.

Last, but not least, for each goal, you need to associate a detailed action plan.

I hope you give this some thought and consider sharing how you set your goals for 2010 here. It’s been very helpful to me over the last few years, and I predict it’ll help me navigate the complexities of my upcoming 2010, as well.

Seth Godin used a quote that I really like: “Big ideas are…. little ideas that no one killed too soon.”

I just found the perfect illustration (scott c | via doobybrain).

I had the chance to read Daniel Pink latest book “DRIVE” before its publication (end of December).

I’ll write a review soon, but in the mean time… a little cartoon!

Feel free to share or use in your presentation!

Beginning of November, I gave my first formal speech at the Toastmasters club I joined recently. The point of the speech is to talk for a few minutes about myself. Personally, I find talking about myself to be really tough. I could go on for hours about a technical subject, but having to bare personal information in front of others, on the spot, just seems much more difficult… So, I was  very proud to receive the Best Speaker Ribbon for that speech

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Adapted from the Vitruvian man from Leonard de Vinci. What do you think characterize the “perfect” marketing person today ?

Fell free to share or use in your presentations!