I have always been impressed by Apple’s Marketing. If you think about it, they have been able to have people waiting a whole night to buy a mobile phone when everybody already had one. And they have done this without advertising in newspapers or TV.
So, today, I decided to share with you some “secrets” from Apple marketing based on Steve Chazin’s famous e-book.
- Don’t Sell Products: Focus on what people do with your products, not what your product does.
- Never be First to Market: Make something good greater.
- Empower early adopters: Help your customers help you.
- Make your Message Memorable: Marketing success is achieved when prospects easily repeat your message to tohers.
- Go One Step Further: Surprise and delight your customers.
Think about it carefully. These tips are applicables to any kind of products. Try to apply them to your products and give me your feedback!
I'm a trend watcher, business innovator and marketing strategist. For most of my career, I worked in the consumer electronic business. 
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