Each wednesday, I will try to illustrate some principles or sentences I like. I will start this serie by this principle from The Coach Tony Robins: “If you do what you have always done, you will get what you have always gotten”.
On 04.28.09, In Book Reviews, by Nathalie
What can business leaders learn from Barack Obama’s improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of [...]
On 04.27.09, In Marketing Tools, by Nathalie
One of the most important aspects of being a marketer is having the correct tools and applications at your disposal to get the job done. Today, we will have a look at 5 amazing free applications for marketers.
After the success of bloobble.com, I decided to launch this blog on marketing with articles on strategies, business models, ecosystems, communications as well as useful tools, and reviews of books I like.
The tagline is “next Generation Marketing”. I have choosen it because I find out that there were many new tools and methodologies that are [...]
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Nathalie Magniez
I'm a trend watcher, business innovator and marketing strategist. For most of my career, I worked in the consumer electronic business.
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