Each wednesday a cartoon to illustrate a marketing concept!
Today, Crossing the Chasm from Geoffrey A. Moore, the revised technology adoption life cycle.
First there is a market… made up of innovators and early adopters, it is an early market.
Then there is no market… this is the chasm period, during which the early market is still trying to digest its ambitious projects, and mainstream market waits to see if anything good will come of them.
Then there is. If all goes well, a mainstream market does emerge.
I highly recommend you to buy this book if you have not read it already.
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I'm a trend watcher, business innovator and marketing strategist. For most of my career, I worked in the consumer electronic business. 
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