I like the work done by Xplane on Vizualization. They have just done a new marketing video for Youngme Moon latest book “Different” on differentiation in business.
Setting goals is what January 1st is all about. Did you know that 95% of the people who set New Year’s resolution never follow through? So, over the last few years, I’ve practiced goals’ setting instead of resolutions.
How can you set your goals
You need to start by setting tangible goals, SMART goals that can be measured and have dates to accomplish tasks by. Personally, I like to set up 3 key goals, not more.
You also need to set the reason, the purpose, the motivation behind each of these goals.
Last, but not least, for each goal, you need to associate a detailed action plan.
I hope you give this some thought and consider sharing how you set your goals for 2010 here. It’s been very helpful to me over the last few years, and I predict it’ll help me navigate the complexities of my upcoming 2010, as well.
Seth Godin used a quote that I really like: “Big ideas are…. little ideas that no one killed too soon.”
I just found the perfect illustration 
(scott c | via doobybrain).
Very interesting talk from Dan Pink on motivation at TED 2009
Today, I decided to mix 2 things, art and press release, inspired by Austin Kleon for the art and David Meerman Scott for the PR.
I highly recommend you to watch this video… Any resemblance with existing persons would be purely fortuitous… Continue Reading »
I wanted to share with you this video prepared fro the launch of the Palm Pre.
This might sound obvious but authenticity is key to gain credibility.
In today’s economy, everybody is talking about prices, lower prices which inherently means lower margin. So, what can you do to increase your margin?
I have always been impressed by Apple’s Marketing. If you think about it, they have been able to have people waiting a whole night to buy a mobile phone when everybody already had one. And they have done this without advertising in newspapers or TV.
So, today, I decided to share with you some “secrets” from Apple marketing based on Steve Chazin’s famous e-book.
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Nathalie Magniez
I'm a trend watcher, business innovator and marketing strategist. For most of my career, I worked in the consumer electronic business.
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