Category: Cartoons

Linchpin Meetup in Geneva

I have been quite busy since several weeks not really posting anymore.

Shortly, I’m working on a marketing mission (can not say more but it’s nearly done).

I’m also preparing the Cloud and ICT 2.0 Summit with the European Tech Tour Association (don’t hesitate to contact me if you’re willing to know more about it and if you’re interested in becoming a sponsor :). This gives me the opportunity to attend the Nordic Tech Tour next week.

There is also a complete redesign of Bloobble in the pipe. I’m so pleased to work on it with Patricia Gallot-Lavallée, best experience designer. Some are talking about creativity, she is doing it!

And I’m also about to start a new activity, but I’ll tell you more about that in due time.

And as I’m a big fan of Seth Godin, I could not resist being part of this worldwide meetup around his latest book Linchpin. I’m organizing the one which will take place next monday at 8:00 pm in Geneva (Les Halles de l’Ile). Please come and let’s share :)

linchpin

When late is too late

Time to market

As we are still in January, I continue on my new year’s goals ideas ;-) Did you include time to market in 2010 as one of your company goal?

Feel free to use in your presentation, to share…

The Surprising Truth about What Motivates Us

I had the chance to read Daniel Pink latest book “DRIVE” before its publication (end of December).

I’ll write a review soon, but in the mean time… a little cartoon!

danpink

Feel free to share or use in your presentation!

The Vitruvian Marketing Man

leonard-de-vinci1Adapted from the Vitruvian man from Leonard de Vinci. What do you think characterize the “perfect” marketing person today ;-) ?

Fell free to share or use in your presentations!

I am a big fan of Seth Godin

sethgodinFeel free to share, post on your blog or include in your presentations!

And visit http://sethgodin.typepad.com

Competition Analysis

I continue my story with Acme Inc. marketing department on the way they handle competition. And in your company, what is your strategy?

competition

Feel free to share and use in your presentations!

Porter’s Five Forces

porterFeel free to share and reuse in your presentations!

The Long Tail

I am back with a new character. Hope you’ll like it! Let’s start by surfing on the long tail from Chris Anderson.longtail

Feel free to share or to use in your presentations!

To do or not to do?

This week, I have chosen to illustrate a quote from Michael Porter: “The essence of Strategy is choosing what Not to do”. Cartoon of Michael Porter quote

I believe it is particularly important in tough times…

Feel free to share or reuse in your presentations!

How dare you?

In case you don’t know, I am French. And yesterday was our national day, the day of the French Revolution. So, I have taken a sentence from this period to illustrate how we feel sometimes when we take risks.
cartoon

*”Dare! This word contains all the policy of our revolution.”

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Nathalie Magniez

Nathalie MagniezI'm a trend watcher, business innovator and marketing strategist. For most of my career, I worked in the consumer electronic business.

my Books

My next book "Work Smarter" (preliminary title) will be available:


In the mean time, you can read the "intellectual Tourist City Guide to Geneva" on your kindle (paper version coming soon)

Speaking Engagements

June 29, 2009 - Paris
European Interactive Television Perspectives
Analysis of the business models and ecosystems of iTV

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