As we are still in January, I continue on my new year’s goals ideas Did you include time to market in 2010 as one of your company goal?

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I had the chance to read Daniel Pink latest book “DRIVE” before its publication (end of December).

I’ll write a review soon, but in the mean time… a little cartoon!

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Adapted from the Vitruvian man from Leonard de Vinci. What do you think characterize the “perfect” marketing person today ?

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And visit http://sethgodin.typepad.com

I continue my story with Acme Inc. marketing department on the way they handle competition. And in your company, what is your strategy?

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I am back with a new character. Hope you’ll like it! Let’s start by surfing on the long tail from Chris Anderson.

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This week, I have chosen to illustrate a quote from Michael Porter: “The essence of Strategy is choosing what Not to do”.

I believe it is particularly important in tough times…

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In case you don’t know, I am French. And yesterday was our national day, the day of the French Revolution. So, I have taken a sentence from this period to illustrate how we feel sometimes when we take risks.

*”Dare! This word contains all the policy of our revolution.”

After the famous “The Long Tail”, the new book of Chris Anderson is just out: “Free”. You can read it on his blog (free of course).

Excerpt from The New-Yorker:

The digital age, Anderson argues, is exerting an inexorable downward pressure on the prices of all things “made of ideas.” Anderson does not consider this a passing trend. Rather, he seems to think of it as an iron law: “In the digital realm you can try to keep Free at bay with laws and locks, but eventually the force of economic gravity will win.”

Read the review from the New-Yorker