After the famous “The Long Tail”, the new book of Chris Anderson is just out: “Free”. You can read it on his blog (free of course).
Excerpt from The New-Yorker:
The digital age, Anderson argues, is exerting an inexorable downward pressure on the prices of all things “made of ideas.†Anderson does not consider this a passing trend. Rather, he seems to think of it as an iron law: “In the digital realm you can try to keep Free at bay with laws and locks, but eventually the force of economic gravity will win.â€
Read the review from the New-Yorker
Each week a cartoon to illustrate a marketing concept ! Today innovation by Steve Jobs.
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Each wednesday a cartoon to illustrate a marketing concept!
Today, Crossing the Chasm from Geoffrey A. Moore, the revised technology adoption life cycle.
First there is a market… made up of innovators and early adopters, it is an early market.
Then there is no market… this is the chasm period, during which the early market is still trying to digest its ambitious projects, and mainstream market waits to see if anything good will come of them.
Then there is. If all goes well, a mainstream market does emerge.
I highly recommend you to buy this book if you have not read it already.
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Each wednesday a new cartoon to illustrate a marketing concept.
Today, I used a quote from Stephen Shapiro, author of “24/7 Innovation”.
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Each wednesday a new cartoon to illustrate a marketing concept!
This week, I have used a quote from Henry Ford to illustrate the difference between solving customer problem and listening to customer.
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Each wednesday a new cartoon to illustrate a marketing concept!
Feel free to share!
Each wednesday a new cartoon to illustrate a key marketing concept.
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Each wednesday, I will try to illustrate some principles or sentences I like. I will start this serie by this principle from The Coach Tony Robins: “If you do what you have always done, you will get what you have always gotten”.
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Nathalie Magniez
I'm a trend watcher, business innovator and marketing strategist. For most of my career, I worked in the consumer electronic business.
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