Category: Ecosystems

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5 Key Things about Business Ecosystems

The word ecosystem is more and more used in business. But what does it mean? What are the key elements about business ecosystems?

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Island Ecosystem

Seth Godin just published an article on Island Marketing. The idea behind this article is that every interaction is important on a island.

If you run a business on a small island, every interaction matters and every customer is precious.

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5 Reasons to develop your ecosystem

I have started to make a list of good reasons to put in place an ecosystem. This is a quick and inconclusive list just to get started.

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The Power of Ecosystems Presentation (AFDESI, Paris, June 2009)

Here is the presentation I have given one week ago at European Interactive TV Assises in Paris.

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Why you should work on a business ecosystem instead of a business model

A well thought ecosystem is one of the most powerful competitive advantage, it brings:

  1. customers loyalty
  2. differentiation from competition
  3. increased revenues

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Nathalie Magniez

Nathalie MagniezI'm a trend watcher, business innovator and marketing strategist. For most of my career, I worked in the consumer electronic business.

Speaking Engagements

June 29, 2009 - Paris
European Interactive Television Perspectives
Analysis of the business models and ecosystems of iTV

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