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	<title>Nathalie Magniez* Next Generation Marketing</title>
	<atom:link href="http://www.nathaliemagniez.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.nathaliemagniez.com</link>
	<description>Be the choice !</description>
	<pubDate>Fri, 05 Mar 2010 08:44:48 +0000</pubDate>
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		<title>&#8220;Different&#8221;</title>
		<link>http://www.nathaliemagniez.com/articles/different/</link>
		<comments>http://www.nathaliemagniez.com/articles/different/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 08:44:48 +0000</pubDate>
		<dc:creator>Nathalie</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<guid isPermaLink="false">http://www.nathaliemagniez.com/?p=344</guid>
		<description><![CDATA[I like the work done by Xplane on Vizualization. They have just done a new marketing video for Youngme Moon latest book &#8220;Different&#8221; on differentiation in business.

]]></description>
			<content:encoded><![CDATA[<p>I like the work done by Xplane on Vizualization. They have just done a new marketing video for Youngme Moon latest book &#8220;Different&#8221; on differentiation in business.</p>
<p><object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/26PVrm4iLA0&#038;hl=fr_FR&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/26PVrm4iLA0&#038;hl=fr_FR&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640" height="385"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.nathaliemagniez.com/articles/different/feed/</wfw:commentRss>
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		<item>
		<title>Make your presentation stick</title>
		<link>http://www.nathaliemagniez.com/slideology/make-your-presentation-stick/</link>
		<comments>http://www.nathaliemagniez.com/slideology/make-your-presentation-stick/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 16:52:54 +0000</pubDate>
		<dc:creator>Nathalie</dc:creator>
		
		<category><![CDATA[Slide:ology]]></category>

		<category><![CDATA[presentation]]></category>

		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://www.nathaliemagniez.com/?p=338</guid>
		<description><![CDATA[There are several ways to ensure people will remember your presentation. One of them is to use different tools.

Instead of it being linear (like Powerpoint or Keynote), you can arrange the pages in a grid or checker board, in a non linear way .
From any page, then, I can go back, forward, up or down, [...]]]></description>
			<content:encoded><![CDATA[<p>There are several ways to ensure people will remember your presentation. One of them is to use different tools.</p>
<p><span id="more-338"></span></p>
<p>Instead of it being linear (like Powerpoint or Keynote), you can arrange the pages in a grid or checker board, in a non linear way .</p>
<p>From any page, then, I can go back, forward, up or down, and the four diagonals as well. So depending on the conversation I&#8217;m having with my audience, my &#8216;next&#8217; page can be any of them.</p>
<p>There are some nice tools already available  to do that.</p>
<p><strong>Prezi.com</strong></p>
<p><a title="Prezi web site" href="http://prezi.com" target="_blank">Prezi.com</a> is free if you agree to make your presentation public<strong>, </strong>whereas you have got 2 versions starting at $59/year.<strong> </strong></p>
<p>Just press the arrow below (one psuh = one view) to see this demo of Prezi.<strong><br />
</strong></p>
<div class="prezi-player"><!-- .prezi-player { width: 550px; } .prezi-player-links { text-align: center; } --><object width="550" height="400" data="http://prezi.com/bin/preziloader.swf" type="application/x-shockwave-flash"><param name="id" value="prezi_wesbmcijhqvx" /><param name="name" value="prezi_wesbmcijhqvx" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="bgcolor" value="#ffffff" /><param name="flashvars" value="prezi_id=wesbmcijhqvx&amp;lock_to_path=1&amp;color=ffffff&amp;autoplay=no" /><param name="src" value="http://prezi.com/bin/preziloader.swf" /></object></p>
<p><strong>Simpleviewer.net</strong></p>
<p><a title="Simpleviewer web site" href="http://www.simpleviewer.net" target="_blank">Simpleviewer</a> is offering several different players for free.</p>
<p>View the demo of their <a title="Tiltviewer demo" href="http://www.simpleviewer.net/tiltviewer/app/" target="_blank">tiltviewer</a>.</p>
<p>Please let me know if you use or know other tools like those ones!</p></div>
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		<item>
		<title>When late is too late</title>
		<link>http://www.nathaliemagniez.com/cartoons/when-late-is-too-late/</link>
		<comments>http://www.nathaliemagniez.com/cartoons/when-late-is-too-late/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 13:43:09 +0000</pubDate>
		<dc:creator>Nathalie</dc:creator>
		
		<category><![CDATA[Cartoons]]></category>

		<category><![CDATA[cartoon]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[time to market]]></category>

		<guid isPermaLink="false">http://www.nathaliemagniez.com/?p=335</guid>
		<description><![CDATA[
As we are still in January, I continue on my new year&#8217;s goals ideas  Did you include time to market in 2010 as one of your company goal?
Feel free to use in your presentation, to share&#8230;
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nathaliemagniez.com/wp-content/uploads/2010/01/merry-christmas.png"><img class="aligncenter size-medium wp-image-336" title="Time to market" src="http://www.nathaliemagniez.com/wp-content/uploads/2010/01/merry-christmas-300x200.png" alt="Time to market" width="300" height="200" /></a></p>
<p>As we are still in January, I continue on my new year&#8217;s goals ideas <img src='http://www.nathaliemagniez.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> Did you include time to market in 2010 as one of your company goal?</p>
<p>Feel free to use in your presentation, to share&#8230;</p>
]]></content:encoded>
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		<item>
		<title>Goals vs Resolutions</title>
		<link>http://www.nathaliemagniez.com/articles/goals-vs-resolutions/</link>
		<comments>http://www.nathaliemagniez.com/articles/goals-vs-resolutions/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:14:47 +0000</pubDate>
		<dc:creator>Nathalie</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[2010]]></category>

		<category><![CDATA[goals]]></category>

		<category><![CDATA[settings]]></category>

		<guid isPermaLink="false">http://www.nathaliemagniez.com/?p=333</guid>
		<description><![CDATA[Setting goals is what January 1st is all about. Did you know that 95% of the people who set New Year&#8217;s resolution never follow through? So, over the last few years, I’ve practiced goals&#8217; setting instead of resolutions.
How can you set your goals
You need to start by setting tangible goals, SMART goals that can be [...]]]></description>
			<content:encoded><![CDATA[<p>Setting goals is what January 1st is all about. Did you know that 95% of the people who set New Year&#8217;s resolution never follow through? So, over the last few years, I’ve practiced goals&#8217; setting instead of resolutions.</p>
<p><strong>How can you set your goals</strong></p>
<p>You need to start by setting tangible goals, SMART goals that can be measured and have dates to accomplish tasks by. Personally, I like to set up 3 key goals, not more.</p>
<p>You also need to set the reason, the purpose, the motivation behind each of these goals.</p>
<p>Last, but not least, for each goal, you need to associate a detailed action plan.</p>
<p>I hope you give this some thought and consider sharing how you set your goals for 2010 here. It’s been very helpful to me over the last few years, and I predict it’ll help me navigate the complexities of my upcoming 2010, as well.</p>
]]></content:encoded>
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		<item>
		<title>How to kill an idea</title>
		<link>http://www.nathaliemagniez.com/articles/how-to-kill-an-idea/</link>
		<comments>http://www.nathaliemagniez.com/articles/how-to-kill-an-idea/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 09:37:01 +0000</pubDate>
		<dc:creator>Nathalie</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[idea]]></category>

		<category><![CDATA[management]]></category>

		<category><![CDATA[seth godin]]></category>

		<guid isPermaLink="false">http://www.nathaliemagniez.com/?p=330</guid>
		<description><![CDATA[Seth Godin used a quote that I really like: &#8220;Big ideas are&#8230;. little ideas that no one killed too soon.&#8221;
I just found the perfect illustration  (scott c &#124; via doobybrain).

]]></description>
			<content:encoded><![CDATA[<p>Seth Godin used a quote that I really like: &#8220;Big ideas are&#8230;. little ideas that no one killed too soon.&#8221;</p>
<p>I just found the perfect illustration <img src='http://www.nathaliemagniez.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> (<a href="http://scott-c.blogspot.com/" target="_blank">scott c</a> | via <a href="http://www.doobybrain.com/2009/11/14/how-to-kill-an-idea/" target="_blank">doobybrain</a>).</p>
<p><a href="http://www.nathaliemagniez.com/wp-content/uploads/2009/11/kill_ideas.jpg"><img class="aligncenter size-full wp-image-331" title="kill_ideas" src="http://www.nathaliemagniez.com/wp-content/uploads/2009/11/kill_ideas.jpg" alt="kill_ideas" width="500" height="1400" /></a></p>
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		<title>The Surprising Truth about What Motivates Us</title>
		<link>http://www.nathaliemagniez.com/cartoons/motivation/</link>
		<comments>http://www.nathaliemagniez.com/cartoons/motivation/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 10:59:14 +0000</pubDate>
		<dc:creator>Nathalie</dc:creator>
		
		<category><![CDATA[Cartoons]]></category>

		<category><![CDATA[dan]]></category>

		<category><![CDATA[drive]]></category>

		<category><![CDATA[motivation]]></category>

		<category><![CDATA[pink]]></category>

		<guid isPermaLink="false">http://www.nathaliemagniez.com/?p=327</guid>
		<description><![CDATA[I had the chance to read Daniel Pink latest book &#8220;DRIVE&#8221; before its publication (end of December).
I&#8217;ll write a review soon, but in the mean time&#8230; a little cartoon!

Feel free to share or use in your presentation!
]]></description>
			<content:encoded><![CDATA[<p>I had the chance to read Daniel Pink latest book &#8220;DRIVE&#8221; before its publication (end of December).</p>
<p>I&#8217;ll write a review soon, but in the mean time&#8230; a little cartoon!</p>
<p style="text-align: center;"><a href="http://www.nathaliemagniez.com/wp-content/uploads/2009/11/danpink.png"><img class="aligncenter size-full wp-image-328" style="border: 1px solid black;" title="danpink" src="http://www.nathaliemagniez.com/wp-content/uploads/2009/11/danpink.png" alt="danpink" width="520" height="348" /></a></p>
<p style="text-align: left;"><em>Feel free to share or use in your presentation!</em></p>
]]></content:encoded>
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		<item>
		<title>My Toastmasters Icebreaker Speech</title>
		<link>http://www.nathaliemagniez.com/toastmasters/icebreaker/</link>
		<comments>http://www.nathaliemagniez.com/toastmasters/icebreaker/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 14:09:38 +0000</pubDate>
		<dc:creator>Nathalie</dc:creator>
		
		<category><![CDATA[Toastmasters]]></category>

		<category><![CDATA[icebreaker]]></category>

		<category><![CDATA[public]]></category>

		<category><![CDATA[speaking]]></category>

		<category><![CDATA[speech]]></category>

		<guid isPermaLink="false">http://www.nathaliemagniez.com/?p=320</guid>
		<description><![CDATA[Beginning of November, I gave my first formal speech at the Toastmasters club I joined recently. The point of the speech is to talk for a few minutes about myself. Personally, I find talking about myself to be really tough. I could go on for hours about a technical subject, but having to bare personal information [...]]]></description>
			<content:encoded><![CDATA[<p>Beginning of November, I gave my first formal speech at the <a href="http://intergeneva.freetoasthost.net/">Toastmasters club</a> I joined recently. The point of the speech is to talk for a few minutes about myself. Personally, I find talking about myself to be really tough. I could go on for hours about a technical subject, but having to bare personal information in front of others, on the spot, just seems much more difficult&#8230; So, I was  very proud to receive the Best Speaker Ribbon for that speech <img src='http://www.nathaliemagniez.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p><span id="more-320"></span></p>
<p><span>“Be yourself, everyone else is already taken”. I love this quote from Oscar Wilde and I am here today to tell you a little bit about who I am, from A to Z.</span></p>
<p>Madam Toastmaster, fellows toastmasters and welcomed guests,</p>
<p>A is for Arthur, my 10 years old son, and</p>
<p>B is for Bath, the beautiful town in the UK where he is born.</p>
<p><span>C is for Cooking, an activity which I started very seriously when we moved to the UK&#8230;. <img src='http://www.nathaliemagniez.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </span></p>
<p><span>D is for Dreams&#8230; “Let me be a dreamer” as per the famous the Supertramp’ song. </span></p>
<p><span>E is for Ecosystem, business ecosystems. It is the subject I’m currently working on as a consultant,  organizing workshops to help companies develop their own ecosystem.</span></p>
<p><span>F is for French. I am born near Bordeaux where I spent my childhood. I have also lived near Paris, in Grenoble, in Bath, and now I am in geneva for 4 years now.</span></p>
<p><span>G is for geek. I am a geek.I share my office with a wifi rabbit, I read my books on an amazon kindle, I have an automated iRobot’s hoover at home, I listen to podcasts on my iphone&#8230; </span></p>
<p><span>H is for high-tech. I have studied microelectronic at school and work in the semiconductor and electronic market since then.</span></p>
<p><span>I is for Ideas. I like Ideas. I believe that Big ideas are&#8230; small ideas that no one killed too soon.</span></p>
<p><span>J is for Job. I am Self employed marketing consultant.</span></p>
<p><span>K is for Kaizen. It is a japanese word which means &#8220;improvement&#8221; and is commonly used as “continuous improvement.” It is my philosophy, improve step-by-step, little-by-little every day. </span></p>
<p><span>L is for Life. Trying to &#8220;Live with Passion&#8221; as The Coach Tony Robbins keeps saying since 30 years.</span></p>
<p><span>M is Marketing. Even though I studied microelectronic,  I have been working as a technical marketing since 15 years now.</span></p>
<p><span>N is for Nespresso. “What else?”. I am part of the success of Nespresso, you know&#8230;  Yeah, with my  4 to 6 cups of coffee per day. </span></p>
<p><span>O is for Optimistic. Not only is the glass always half full, I’m sure I can find some “happy” around here somewhere for your glass as well..</span></p>
<p><span>P is for Painting.  I started painting this year, acrylic and oil&#8230; and I really like it.</span></p>
<p><span>Q is for Quick. I don’t like to wait, I want quick results.</span></p>
<p><span>R is for read. You&#8217;ve heard of alcoholics. You&#8217;ve heard of workaholics. Well, I am a reader-aholic.</span></p>
<p><span>S is for Speaker of course. What I’d like to become, my goal for the next years, a professional speaker.</span></p>
<p><span>T is for Time. I have a problem with time, I’m sure my days don&#8217;t have 24hours&#8230;</span></p>
<p><span>U is for Ulysse, my 4 years old son. Life with him is already an odysseus.</span></p>
<p><span>V is for very, very happy to be here. </span></p>
<p><span>W is for webmaster. I launched a website to share industry presentations 2 years ago. It allowed me to meet many people virtually.</span></p>
<p><span>X is for Xtremely annoyed I can’t find any good X-words</span></p>
<p><span>Y is for year. Each year I decide new things I want to do.</span></p>
<p><span>Z is for Ze end.</span></p>
<p>We have arrived, now, where we began. I told you 26 things about me, about who I am. Everyday, I try To truly be myself, as everyone else is already taken&#8230;</p>
<p>To find out more about Toastmasters:</p>
<ul>
<li><a title="Toastmasters article" href="http://sixminutes.dlugan.com/toastmasters-who-what-when-where-why-how/" target="_blank">Article from Andrew Dlugan</a></li>
<li><a title="Toastmasters International" href="http://toastmasters.org/" target="_blank">Toastmasters web site</a></li>
</ul>
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		<title>The Vitruvian Marketing Man</title>
		<link>http://www.nathaliemagniez.com/cartoons/the-vitruvian-marketing-man/</link>
		<comments>http://www.nathaliemagniez.com/cartoons/the-vitruvian-marketing-man/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 09:23:00 +0000</pubDate>
		<dc:creator>Nathalie</dc:creator>
		
		<category><![CDATA[Cartoons]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[cartoon]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[vitruvian]]></category>

		<guid isPermaLink="false">http://www.nathaliemagniez.com/?p=315</guid>
		<description><![CDATA[Adapted from the Vitruvian man from Leonard de Vinci. What do you think characterize the &#8220;perfect&#8221; marketing person today  ?
Fell free to share or use in your presentations!
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nathaliemagniez.com/wp-content/uploads/2009/11/leonard-de-vinci1.jpg"><img class="aligncenter size-large wp-image-314" title="leonard-de-vinci1" src="http://www.nathaliemagniez.com/wp-content/uploads/2009/11/leonard-de-vinci1-1024x685.jpg" alt="leonard-de-vinci1" width="520" height="348" /></a>Adapted from the Vitruvian man from Leonard de Vinci. What do you think characterize the &#8220;perfect&#8221; marketing person today <img src='http://www.nathaliemagniez.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> ?</p>
<p><em>Fell free to share or use in your presentations!</em></p>
]]></content:encoded>
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		<title>Dan Pink on the surprising science of motivation</title>
		<link>http://www.nathaliemagniez.com/articles/dan-pink-on-the-surprising-science-of-motivation/</link>
		<comments>http://www.nathaliemagniez.com/articles/dan-pink-on-the-surprising-science-of-motivation/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 09:44:58 +0000</pubDate>
		<dc:creator>Nathalie</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[dan pink]]></category>

		<category><![CDATA[motivation]]></category>

		<category><![CDATA[ted]]></category>

		<guid isPermaLink="false">http://www.nathaliemagniez.com/?p=309</guid>
		<description><![CDATA[Very interesting talk from Dan Pink on motivation at TED 2009

]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;">Very interesting talk from Dan Pink on motivation at TED 2009</p>
<p style="text-align: center;"><object width="446" height="326" data="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/DanielPink_2009G-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/DanielPink-2009G.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=618&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=dan_pink_on_motivation;year=2009;theme=speaking_at_tedglobal2009;theme=the_creative_spark;theme=new_on_ted_com;theme=not_business_as_usual;event=TEDGlobal+2009;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /></object></p>
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		<item>
		<title>I am a big fan of Seth Godin</title>
		<link>http://www.nathaliemagniez.com/cartoons/i-am-a-big-fan-of-seth-godin/</link>
		<comments>http://www.nathaliemagniez.com/cartoons/i-am-a-big-fan-of-seth-godin/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 13:09:00 +0000</pubDate>
		<dc:creator>Nathalie</dc:creator>
		
		<category><![CDATA[Cartoons]]></category>

		<category><![CDATA[cartoon]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[seth godin]]></category>

		<guid isPermaLink="false">http://www.nathaliemagniez.com/?p=304</guid>
		<description><![CDATA[Feel free to share, post on your blog or include in your presentations!
And visit http://sethgodin.typepad.com
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nathaliemagniez.com/wp-content/uploads/2009/09/sethgodin.png"><img class="aligncenter size-full wp-image-305" title="sethgodin" src="http://www.nathaliemagniez.com/wp-content/uploads/2009/09/sethgodin.png" alt="sethgodin" width="520" height="348" /></a><em>Feel free to share, post on your blog or include in your presentations!</em></p>
<p><em>And visit <a title="Seth Godin's Blog" href="http://sethgodin.typepad.com" target="_blank">http://sethgodin.typepad.com</a></em></p>
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