I continue my story with Acme Inc. marketing department on the way they handle competition. And in your company, what is your strategy?
Feel free to share and use in your presentations!
Feel free to share and reuse in your presentations!
On 08.31.09, In Ecosystems, by Nathalie
The word ecosystem is more and more used in business. But what does it mean? What are the key elements about business ecosystems?
I am back with a new character. Hope you’ll like it! Let’s start by surfing on the long tail from Chris Anderson.
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On 07.23.09, In Ecosystems, by Nathalie
Seth Godin just published an article on Island Marketing. The idea behind this article is that every interaction is important on a island.
If you run a business on a small island, every interaction matters and every customer is precious.
This week, I have chosen to illustrate a quote from Michael Porter: “The essence of Strategy is choosing what Not to do”. 
I believe it is particularly important in tough times…
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On 07.21.09, In Slide:ology, by Nathalie
I am a fan of presentations. I believe it is a great communication tool. I will not enter too much in the details here but I highly recommend this article “Unique Storyboard Method: Receipt Tape” by Nancy Duarte, the author of Slide:ology.
Presentations are only as good as the idea, visuals and delivery. Some visual thinkers challenged me to write a very short presentation about the power of visual thinking during these tough economic times. So I whipped out our presentation map and got to work. First, I considered my audience. I decided to gear my presentation toward managers in organizations that may be getting discouraged as leaders.
And if you have not read her book, you will guess that I also highly recommend it 
In case you don’t know, I am French. And yesterday was our national day, the day of the French Revolution. So, I have taken a sentence from this period to illustrate how we feel sometimes when we take risks.
*”Dare! This word contains all the policy of our revolution.”
I have started to make a list of good reasons to put in place an ecosystem. This is a quick and inconclusive list just to get started.
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Nathalie Magniez
I'm a trend watcher, business innovator and marketing strategist. For most of my career, I worked in the consumer electronic business.
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